Segmint: Payment Analytics
Gain a Competitive Edge with Your Transaction Data
The banking industry is experiencing enhanced competition from non-banks, disruption by FinTechs, and market consolidation due to M&As. Digital technology is further intensifying the market, revolutionizing the way consumers research banking products, conduct their banking, and open new accounts.
Insights gleaned from your ACH, bill pay and card transactions can transform how you go-to-market and serve and support your account holders. Payment Analytics is enabling financial institutions to use this data to better serve account holders and make more informed decisions around every strategic initiative including product portfolio, market positioning, revenue growth, market expansion, M&A and much more.
What is the Payments Analytics Report?
By looking at a handful of fields and just 90 days of transactions, you will receive a detailed analysis of account holder spend, retail and commercial, at an aggregate level as well as by each product category including auto lending, credit card, investments, residential lending, student loans, and other lending. Additionally, every quarter, you will receive a data extract of one highly targeted audience to utilize for your sales and marketing campaigns.
WACHA Member Benefits
Who will benefit from this report?
Segmint empowers financial institutions to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation. For more information visit Segmint.com.
Interested in Payments Analytics? Please contact Mary Gilmeister.
“I have worked with a lot of different analytics packages and MCIFs, and Segmint’s Payment Analytics provides something I have never seen before. Segmint’s Payment Analytics gets underneath competitive data that is not in a typical market share report and provides a more complete view of our competitors. This data helps us quantify the impact that non-local competitors have, as well as identify opportunities to expand our own customer relationships.”
-- Fred Schwertfeger, President of Horicon Bank
“The in-depth analytics we received from a snippet of ACH transactions was amazing. Segmint's Payment Analytics Report was concise and provided very valuable information to our team. We were easily able to see the top competitors receiving payments, and a detailed analysis of payments by specific categories including investments, mortgage, credit card, and other lending products.”
-- Mark Nelson, EVP and CIO/COO of Horicon Bank